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The world has witnessed a rapid transformation in recent decades, fueled by technological innovation and digitalization. The phrase perkembangan ekonomi digital (digital economy growth) has become a key topic of discussion among policymakers, businesses, and academics. As industries shift from traditional models to digital-driven systems, the global economy is experiencing significant changes in the way people work, consume, and interact. This article explores the development of the digital economy, its impact on businesses and societies, opportunities it creates, as well as the challenges that must be addressed to ensure sustainable and inclusive growth. Understanding the Digital Economy The digital economy refers to economic activities that are based on digital technologies, particularly the internet, data, and communication platforms. It encompasses a wide range of sectors, including e-commerce, fintech, digital marketing, online education, telemedicine, artificial intelligence (...

Tantangan Ekonomi Digital: Strategi Menghadapi Transformasi Bisnis di Era Digital Definisi ekonomi digital Ekonomi digital adalah sistem ekonomi yang aktivitasnya sebagian besar atau seluruhnya bergantung pada teknologi digital dan internet. Dalam ekonomi digital, produksi, distribusi, dan konsumsi barang atau jasa dilakukan melalui platform digital, aplikasi, atau layanan online. Ciri utama ekonomi digital antara lain: Digitalisasi transaksi – pembayaran, jual-beli, dan layanan dilakukan secara elektronik. Penggunaan data – keputusan bisnis berbasis analisis data besar (big data). Platform online – e-commerce, fintech, aplikasi transportasi, dan marketplace menjadi pusat aktivitas ekonomi. Inovasi teknologi – pemanfaatan AI, IoT, cloud computing, dan blockchain untuk meningkatkan efisiensi. Dengan kata lain, ekonomi digital mengubah cara bisnis dijalankan, interaksi konsumen, dan strategi pertumbuhan ekonomi secara keseluruhan, menjadikannya lebih cepat, efisien, ...